PRODUCTIONS
ANIMAL TREASURE
ECOLOGICAL DRAMA SERIES 6 x 26’
Nature has endowed the anatomy of certain animals with exceptional qualities which, paradoxically, have endangered the very survival of these species. Because the unparalleled silkiness of the vicuña's wool, the extreme quality of the tortoise shell or the flamboyant beauty of the red ibis's feathers have aroused the growing desire of the luxury industry.
Leather goods, haute couture, perfumery and fine jewelry have thus become consumers of leather, feathers, musk or coral, fueling a veritable “animal industry” in which the animal is considered a high-value product. merchant. The development of this industry has led to overexploitation of animal resources, to the point of threatening the very survival of certain species, and making necessary the intervention of international organizations such as the IUCN or CITES to ensure their preservation, protection and their reintroduction.
This development has led the luxury industry onto the path of reason, as this series explains, and major brands like Chanel, Dior, Cartier and Pétrossian have in turn become guarantors of the preservation of these precious animals and this in their own interest as much as for those of their client…